The Hulk has spoken — and this time, his fury isn’t on screen.

Mark Ruffalo, Marvel’s longtime Bruce Banner, is putting Disney on notice. In a pointed post on Threads, the Oscar-nominated actor re-shared a news report about Disney’s stock dip following the suspension of Jimmy Kimmel Live! and added his own explosive warning:

“It’s going to go down a lot further if they cancel his show. Disney does not want to be the ones that broke America.”

The post lit up Hollywood and Wall Street alike. For years, Ruffalo has used his platform to push for social and political causes. But this time, he wasn’t talking about climate change or elections — he was aiming straight at Disney, the company that made him a global star.

The Stock Story

The report Ruffalo amplified claimed Disney shares fell 7% after Kimmel’s suspension. The truth was less dramatic: the stock dipped about 1% on Thursday and another 0.95% on Friday.

But the numbers weren’t the point. The message was.

Ruffalo was sending a warning to Disney’s executives and investors: firing Jimmy Kimmel isn’t just about ratings or politics — it could hurt the brand’s reputation, fan loyalty, and bottom line.

In other words: don’t just fear the FCC. Fear the fallout from your own audience.

Why Ruffalo Matters

Ruffalo isn’t just another celebrity voice. He’s one of Disney’s biggest assets.

Since 2012, he’s been the face of the Hulk in Marvel’s billion-dollar Avengers franchise, appearing in eight films and multiple Disney+ series. Fans know him. Executives respect him. And his opinion carries weight inside the company’s most profitable division.

If Ruffalo is willing to call out Disney publicly, others could follow. Silence from Marvel’s stars so far has been notable, but insiders whisper that Ruffalo has opened the floodgates.

Hollywood Reacts

Ruffalo isn’t alone in defending Kimmel.

Wanda Sykes, who had been scheduled as a guest on Jimmy Kimmel Live! the night taping was canceled, posted a fiery video on Instagram. “He didn’t end the Ukraine war or solve Gaza within his first week. But he did end freedom of speech within his first year,” she said, taking aim at the Trump administration. “For those of you who pray, now’s the time. Love you, Jimmy.”

Conan O’Brien tweeted: “The suspension of @jimmykimmel and the promise to silence other Late Night hosts for criticizing the administration should disturb everyone on the Right, Left, and Center. It’s wrong and anyone with a conscience knows it’s wrong.”

One by one, comedians, actors, and writers have rallied to Kimmel’s side, framing his suspension not as a business decision but as a dangerous attack on free speech.

How We Got Here

ABC pulled Jimmy Kimmel Live! off the air “indefinitely” on Wednesday.

The decision came after Nexstar Media, one of the nation’s largest owners of ABC affiliates, vowed to pre-empt the program following Kimmel’s controversial remarks about conservative activist Charlie Kirk’s death. Sinclair Broadcast Group quickly echoed the move.

Faced with losing a quarter of its national distribution — and under political pressure from FCC Chairman Brendan Carr — Disney blinked.

But if the company thought the storm would pass quietly, it miscalculated.

The Fallout Disney Didn’t Expect

By suspending Kimmel, Disney now finds itself under fire from every direction.

Wall Street analysts warn that public controversies risk damaging Disney’s brand with younger, socially engaged audiences.

Free speech advocates accuse the company of cowardice, bending to political intimidation.

Hollywood stars — from Letterman to Ruffalo — are calling out Disney by name.

The phrase “broke America” in Ruffalo’s post hit a nerve. For fans, it wasn’t just hyperbole. It symbolized a fear that corporate giants can decide which jokes, and which voices, survive.

Why This Moment Matters

Ruffalo’s intervention changes the stakes.

When a late-night host gets suspended, the story is about one show. When Marvel’s Hulk warns Disney about breaking America, the story becomes global.

Disney isn’t just fighting station groups and regulators anymore. It’s fighting its own creative talent, the people who bring in billions at the box office.

And in an era where stars have their own platforms, executives can’t control the narrative. Ruffalo just proved that.

The Bigger Question

So what happens now?

Does Disney dig in, keeping Kimmel off the air and risking open revolt from Hollywood?
Or does it restore Jimmy Kimmel Live! and risk further political attacks from the FCC and conservative allies?

Either way, Mark Ruffalo’s warning hangs heavy over the company’s boardroom:

“Cancel Kimmel and your stock will crash. Don’t be the ones that broke America.”